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Marketing Decision Models

Handbook of Marketing Decision Models, Second Edition  eBooks & eLearning

Posted by AvaxGenius at July 18, 2017
Handbook of Marketing Decision Models, Second Edition

Handbook of Marketing Decision Models, Second Edition By Berend Wierenga, Ralf van der Lans
English | PDF | 2017 | 598 Pages | ISBN : 3319569392 | 10.5 MB

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.
Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources [Repost]

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources by Bettina Hüttenrauch
English | June 10, 2016 | ISBN: 3658145765 | 368 pages | PDF | 3.44 Mb

Agricultural Marketing: Structural Models for Price Analysis  eBooks & eLearning

Posted by roxul at Oct. 23, 2016
Agricultural Marketing: Structural Models for Price Analysis

James Vercammen, "Agricultural Marketing: Structural Models for Price Analysis"
English | ISBN: 0415480442, 0415480434 | 2011 | 241 pages | PDF | 4 MB
The Little Book of Big Decision Models: The 70 most useful models to help you say Yes or No

Dr James McGrath, "The Little Book of Big Decision Models: The 70 most useful models to help you say Yes or No"
2015 | ISBN-10: 1292098368 | 224 pages | PDF | 4 MB

Decision Models in Engineering and Management  eBooks & eLearning

Posted by AvaxGenius at Jan. 14, 2018
Decision Models in Engineering and Management

Decision Models in Engineering and Management By Patricia Guarnieri
English | EPUB | 2015 | 322 Pages | ISBN : 3319119486 | 1.84 MB

Providing a comprehensive overview of various methods and applications in decision engineering, this book presents chapters written by a range experts in the field. It presents conceptual aspects of decision support applications in various areas including finance, vendor selection, construction, process management, water management and energy, agribusiness , production scheduling and control, and waste management. In addition to this, a special focus is given to methods of multi-criteria decision analysis.

Soft Computing Based Optimization and Decision Models  eBooks & eLearning

Posted by AvaxGenius at Aug. 5, 2017
Soft Computing Based Optimization and Decision Models

Soft Computing Based Optimization and Decision Models: To Commemorate the 65th Birthday of Professor José Luis "Curro" Verdegay By David A. Pelta, Carlos Cruz Corona
English | PDF | 2017 (2018 Edition) | 314 Pages | ISBN : 3319642855 | 5.81 MB

This book offers a timely snapshot of current soft-computing research and solutions to decision-making and optimization problems, which are ubiquitous in the current social and technological context, addressing fields including logistics, transportation and data analysis. Written by leading international experts from the United States, Brazil and Cuba, as well as the United Kingdom, France, Finland and Spain, it discusses theoretical developments in and practical applications of soft computing in fields where these methods are crucial to obtaining better models, including: intelligent transportation systems, maritime logistics, portfolio selection, decision- making, fuzzy cognitive maps, and fault detection.

Evaluation and Decision Models with Multiple Criteria: Case Studies (Repost)  eBooks & eLearning

Posted by insetes at July 14, 2018
Evaluation and Decision Models with Multiple Criteria: Case Studies (Repost)

Evaluation and Decision Models with Multiple Criteria: Case Studies By Raymond Bisdorff, Luis C. Dias, Patrick Meyer
2015 | 660 Pages | ISBN: 3662468158 | PDF | 10 MB

Principles of Marketing Engineering and Analytics, 3rd Edition  eBooks & eLearning

Posted by sasha82 at July 8, 2019
Principles of Marketing Engineering and Analytics, 3rd Edition

Principles of Marketing Engineering and Analytics, 3rd Edition by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
2017 | ISBN: 0985764821 | English | 328 pages | PDF | 7 MB

Ethical Decision Making for the 21st Century Counselor  eBooks & eLearning

Posted by interes at June 16, 2019
Ethical Decision Making for the 21st Century Counselor

Ethical Decision Making for the 21st Century Counselor (Counseling and Professional Identity) by Donna S. Sheperis, Stacy L. Henning, et al.
English | 2015 | ISBN: 145223549X | 392 pages | PDF conv | 4,5 MB

Hands-On Data Science for Marketing  eBooks & eLearning

Posted by First1 at May 3, 2019
Hands-On Data Science for Marketing

Hands-On Data Science for Marketing by Yoon Hyup Hwang
English | April 23rd, 2019 | ISBN: 1789346347 | 464 pages | EPUB | 24.84 MB

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