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Marketing Decision Models

Handbook of Marketing Decision Models, Second Edition  eBooks & eLearning

Posted by AvaxGenius at July 18, 2017
Handbook of Marketing Decision Models, Second Edition

Handbook of Marketing Decision Models, Second Edition By Berend Wierenga, Ralf van der Lans
English | PDF | 2017 | 598 Pages | ISBN : 3319569392 | 10.5 MB

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.

Handbook of Marketing Decision Models [Repost]  eBooks & eLearning

Posted by ChrisRedfield at Aug. 9, 2012
Handbook of Marketing Decision Models [Repost]

Berend Wierenga - Handbook of Marketing Decision Models
Published: 2008-09-12 | ISBN: 0387782125 | PDF | 630 pages | 8 MB

Handbook of Marketing Decision Models (International Series in Operations Research&Management Science)
Springer | ISBN: 0387782125 | 2008-09-12 | PDF | 630 pages | 4 Mb
Handbook of Marketing Decision Models, (International Series in Operational Research and Management Science)

Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)
Springer | Berend Wierenga | 2008-09-12 | ISBN: 9780387782126 | PDF | 620 pages | 8.53Mb
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) by Peter S.H. Leeflang and Jaap E. Wieringa
English | 2014 | ISBN: 1493920855 | 408 pages | PDF | 5,6 MB

Evaluation and Decision Models with Multiple Criteria: Case Studies (Repost)  eBooks & eLearning

Posted by insetes at July 14, 2018
Evaluation and Decision Models with Multiple Criteria: Case Studies (Repost)

Evaluation and Decision Models with Multiple Criteria: Case Studies By Raymond Bisdorff, Luis C. Dias, Patrick Meyer
2015 | 660 Pages | ISBN: 3662468158 | PDF | 10 MB
The Little Book of Big Decision Models: The 70 most useful models to help you say Yes or No

Dr James McGrath, "The Little Book of Big Decision Models: The 70 most useful models to help you say Yes or No"
2015 | ISBN-10: 1292098368 | 224 pages | PDF | 4 MB

Decision Models in Engineering and Management  eBooks & eLearning

Posted by AvaxGenius at Jan. 14, 2018
Decision Models in Engineering and Management

Decision Models in Engineering and Management By Patricia Guarnieri
English | EPUB | 2015 | 322 Pages | ISBN : 3319119486 | 1.84 MB

Providing a comprehensive overview of various methods and applications in decision engineering, this book presents chapters written by a range experts in the field. It presents conceptual aspects of decision support applications in various areas including finance, vendor selection, construction, process management, water management and energy, agribusiness , production scheduling and control, and waste management. In addition to this, a special focus is given to methods of multi-criteria decision analysis.

Soft Computing Based Optimization and Decision Models  eBooks & eLearning

Posted by AvaxGenius at Aug. 5, 2017
Soft Computing Based Optimization and Decision Models

Soft Computing Based Optimization and Decision Models: To Commemorate the 65th Birthday of Professor José Luis "Curro" Verdegay By David A. Pelta, Carlos Cruz Corona
English | PDF | 2017 (2018 Edition) | 314 Pages | ISBN : 3319642855 | 5.81 MB

This book offers a timely snapshot of current soft-computing research and solutions to decision-making and optimization problems, which are ubiquitous in the current social and technological context, addressing fields including logistics, transportation and data analysis. Written by leading international experts from the United States, Brazil and Cuba, as well as the United Kingdom, France, Finland and Spain, it discusses theoretical developments in and practical applications of soft computing in fields where these methods are crucial to obtaining better models, including: intelligent transportation systems, maritime logistics, portfolio selection, decision- making, fuzzy cognitive maps, and fault detection.

Agricultural Marketing: Structural Models for Price Analysis  eBooks & eLearning

Posted by roxul at Oct. 23, 2016
Agricultural Marketing: Structural Models for Price Analysis

James Vercammen, "Agricultural Marketing: Structural Models for Price Analysis"
English | ISBN: 0415480442, 0415480434 | 2011 | 241 pages | PDF | 4 MB