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Customer Relationship Management

"Advances in Customer Relationship Management" ed. by Daniel Catalan-Matamoros

"Advances in Customer Relationship Management" ed. by Daniel Catalan-Matamoros
ITAe | 2012 | ISBN: 9789535105169 | 154 pages | PDF | 8 MB

This book puts forth a conceptualization that attempts to not only outline Customer relationship management (CRM) domain but also to reconcile the divergent perspectives found in the academic and popular literature. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

Lynda - Nonprofit Customer Relationship Management with Salesforce  eBooks & eLearning

Posted by U.N.Owen at Aug. 31, 2017
Lynda - Nonprofit Customer Relationship Management with Salesforce

Lynda - Nonprofit Customer Relationship Management with Salesforce
Size: 286 MB | Duration: 1h 49m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Explore how to improve the operation of your tax-exempt organization using the Salesforce Nonprofit Success Pack (NPSP), a leading cloud-based customer relationship manager for NGOs.

Customer Relationship Management: Concepts and Technologies (3rd edition)  eBooks & eLearning

Posted by ChrisRedfield at March 1, 2019
Customer Relationship Management: Concepts and Technologies (3rd edition)

Francis Buttle, Stan Maklan - Customer Relationship Management: Concepts and Technologies (3rd edition)
Published: 2015-05-04 | ISBN: 1138789828, 1138789836 | PDF | 426 pages | 5.68 MB
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) [Repost]

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by V. Kumar
English | 4 May 2018 | ISBN: 3662553805 | 411 Pages | PDF (True) | 8.93 MB

Customer Relationship Management: Concept, Strategy, and Tools (Repost)  eBooks & eLearning

Posted by Maks_tir at Oct. 19, 2018
Customer Relationship Management: Concept, Strategy, and Tools (Repost)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by V. Kumar
English | 20 Oct. 2012 | ISBN: 3642201091 | 414 Pages | PDF | 4.37 MB

Customer Relationship Management: Concept, Strategy, and Tools, Third Edition  eBooks & eLearning

Posted by AvaxGenius at May 16, 2018
Customer Relationship Management: Concept, Strategy, and Tools, Third Edition

Customer Relationship Management: Concept, Strategy, and Tools, Third Edition By V. Kumar
English | PDF,EPUB | 2018 | 422 Pages | ISBN : 3662553805 | 12.73 MB

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) [Repost]

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) by V. Kumar
English | 4 May 2018 | ISBN: 3662553805 | 411 Pages | PDF (True) | 8.93 MB

Customer Relationship Management  eBooks & eLearning

Posted by AlenMiler at Feb. 26, 2019
Customer Relationship Management

Customer Relationship Management by Ed Peelen
English | December 26, 2013 | ISBN: 0273774956 | 413 pages | PDF | 14 Mb

The Definitive Guide to Customer Relationship Management (Collection)  eBooks & eLearning

Posted by interes at March 17, 2019
The Definitive Guide to Customer Relationship Management (Collection)

The Definitive Guide to Customer Relationship Management (Collection) by V. Kumar, Richard Hammond, Herb Sorensen, Michael R. Solomon
English | 2012 | ISBN: 0133346099 | ASIN: B00968FPDE | 1039 pages | EPUB | 5,3 MB

Customer Relationship Management  eBooks & eLearning

Posted by tanas.olesya at Nov. 6, 2016
Customer Relationship Management

Customer Relationship Management: Concept, Strategy, and Tools by V. Kumar
English | 20 Oct. 2012 | ISBN: 3642201091 | 398 Pages | PDF | 4 MB

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey.